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* Business goals and objectives - What you want to achieve with your content marketing efforts.
* Target audience personas - Detailed profiles of your ideal customers and their content preferences.
* Content themes and topics - The subject matter and themes your content will cover.
* Content formats - The types of content you will create, such as blog posts, videos, podcasts, etc.
* Content creation and curation plan - How you will produce and curate the necessary content.
* Content distribution and promotion strategy - How you will get your content in front of your target audience.
Measurement and optimization plan - How you will track performance and continuously improve your strategy.